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3% of the pages were loaded by a mobile device. Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are.

The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany.

As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise. That market share is achieved in a number of countries. As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player.

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Search, King's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because Search, King "failed to state a claim upon which relief may be granted." In March 2006, Kinder, Start filed a lawsuit against Google over search engine rankings.

On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed Kinder, Start's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against Kinder, Start's attorney, requiring him to pay part of Google's legal expenses. See also References "SEO - search engine optimization".

Let’s break it down even further: The majority of online searches begin with a search engine like Google - Gym Cavan. In fact, 75 percent of those searches start on Google. To better understand how you can rank your content higher in the search engines, you need to first understand how search works.

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This part of the equation involves building relationships and creating content people want to share. Though it takes a lot of legwork, it’s integral to SEO success. I’ve always played the long-term entrepreneurial game, and I believe it’s the way to go. However, this isn’t the case with everyone. Some people would rather take the quick gains and move onto something else.

It might work for the short-term and get you some traffic to your site, but after a while, Google ends up penalizing and even blacklisting your site so you’ll never rank. On the other hand, white hat SEO is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.

This image from Inbound Marketing Inc. does an exceptional job of breaking it down, but let me shine some additional light on these topics: When someone tries to rank for a certain keyword, they might duplicate content on their site to try and get that keyword in their text over and over again.

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Years ago, a black hat strategy was to include a ton of keywords at the bottom of your articles but make them the same color as the background. This strategy will get you blacklisted very quickly - Gym Cavan. The same goes for stuffing in keywords where they don’t belong. When it comes to redirects, there’s a right and wrong way to do it.

Going out and purchasing a Fiverr package promising you 5,000 links in 24 hours is not the right way to build links. You need to get links from relevant content and sites in your niche that have their own traffic. Since Google penalizes sites that do these things, you’ll only hear me talk about white hat SEO.

That means it’s not as pure or innocent as the whitest of white hats, but it isn’t quite as egregiously manipulative as black hat techniques can be. You’re not trying to trick anyone or intentionally game the system with gray hat. However, you are trying to get a distinct advantage.

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Many times, they might even say contradictory things. For example, Google has said they’re not a fan of guest blogging to build links. Now, what about guest blogging to grow your brand? What if you do it to build awareness, generate high-quality traffic back to your site, and become a household name in the industry? In the SEO world, it’s not so much about what you do but how you do it.